The Visionary Behind Streetwear: Bobby Kim The Hundreds

Megan Fox

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The Visionary Behind Streetwear: Bobby Kim The Hundreds

Bobby Kim, famously known as Bobby Hundreds, is a name synonymous with the evolution of streetwear and its cultural significance in the modern world. As the co-founder of "The Hundreds," a globally recognized streetwear brand, Bobby has revolutionized not only the fashion industry but also how brands connect with their audiences. With a unique approach to storytelling, community-building, and staying true to street culture, Bobby Kim has cemented his legacy as a visionary leader in the realm of contemporary fashion.

Born and raised in Los Angeles, Bobby Kim’s journey from a budding artist to a leading entrepreneur reflects his determination, creativity, and passion for authentic expression. He didn’t just create a clothing line; he pioneered a movement that bridges art, lifestyle, and culture. The Hundreds isn’t just about apparel—it’s about telling stories, fostering connections, and inspiring the next generation of creators. Bobby’s philosophy of inclusivity and innovation has made him a beacon of inspiration for aspiring designers and entrepreneurs worldwide.

What sets Bobby Kim apart is his ability to adapt and evolve while staying true to his roots. From the early days of screen printing T-shirts to building a lifestyle brand with a global reach, Bobby has consistently pushed the boundaries of what streetwear can represent. His vision transcends fashion, touching on themes of identity, community, and creativity. Let’s dive deeper into the life, achievements, and influence of Bobby Kim and explore how "The Hundreds" became a cultural phenomenon.

Table of Contents

Biography of Bobby Kim

Bobby Kim, also known as Bobby Hundreds, was born in Los Angeles, California. Growing up in the vibrant city of LA, Bobby was surrounded by diverse cultures, music, and art, which deeply influenced his creative vision. He pursued a degree in law at Loyola Law School but soon realized his true passion lay in art, storytelling, and design.

In 2003, alongside his friend Ben Shenassafar, Bobby co-founded "The Hundreds." What started as a humble project quickly grew into a global movement, thanks to their dedication to authenticity and creativity. Bobby’s ability to connect with people through his designs and stories made "The Hundreds" more than just a brand—it became a cultural icon.

Personal Details

Full NameBobby Kim
NicknameBobby Hundreds
BirthplaceLos Angeles, California
ProfessionDesigner, Entrepreneur, Author
Co-Founder OfThe Hundreds

Bobby’s journey is an inspiring tale of following one’s passion, embracing creativity, and building a community. Let’s explore the various facets of his career and the incredible impact he has had on streetwear and beyond.

How Did Bobby Kim Start The Hundreds?

In 2003, Bobby Kim and Ben Shenassafar launched "The Hundreds" as a two-part project: a clothing line and an online magazine. The idea was born out of their shared love for street culture, skateboarding, and design. Bobby, being the creative force, focused on the visuals and storytelling, while Ben handled the business aspects of the brand.

Their first step was designing and screen-printing T-shirts in their small LA apartment. They used bold graphics and designs that resonated with the youth culture of the time. The brand quickly gained a loyal following, thanks to its authentic representation of street culture. Bobby and Ben’s shared vision of combining art, lifestyle, and community laid the foundation for what "The Hundreds" would become.

The online magazine aspect of "The Hundreds" was equally revolutionary. Bobby used the platform to share stories, thoughts, and experiences, creating a deeper connection with the audience. This innovative approach helped the brand stand out in a crowded market and established Bobby as a thought leader in the streetwear industry.

The Philosophy Behind The Hundreds

The core philosophy of "The Hundreds" revolves around three key principles: authenticity, community, and storytelling. Bobby Kim has always emphasized the importance of staying true to one’s roots and creating something meaningful. He believes that a brand should be more than just a product—it should tell a story and connect with people on a deeper level.

One of the unique aspects of "The Hundreds" is its commitment to community-building. Bobby and Ben have always prioritized their customers and fans, treating them as an integral part of the brand’s journey. This approach has fostered a sense of belonging and loyalty among their audience.

Another important aspect of "The Hundreds" is its focus on storytelling. Bobby Kim uses design, blogs, and social media to share stories that inspire, educate, and entertain. This storytelling approach has made "The Hundreds" more than just a clothing line—it’s a lifestyle brand that resonates with people worldwide.

What Makes The Hundreds Unique?

Unlike many other streetwear brands, "The Hundreds" stands out for its authenticity and innovation. Bobby Kim’s ability to combine art, culture, and fashion into a cohesive brand identity is what makes "The Hundreds" truly unique. Here are some key factors that set the brand apart:

  • Authenticity: The Hundreds stays true to its roots, representing the culture and values of the streetwear community.
  • Community Focus: Bobby and Ben prioritize building relationships with their audience, creating a loyal fan base.
  • Storytelling: The brand uses storytelling as a tool to connect with people and share its vision.
  • Innovation: The Hundreds constantly evolves and adapts to changing trends while maintaining its core identity.

These elements have contributed to the enduring success of "The Hundreds" and its status as a cultural icon in the world of streetwear.

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